OUR PHILOSOPHY
PURSUE EXCELLENCE
As we said on our home page, we believe that a man’s life is best lived in the compelling pursuit of a worthy goal, passion, or mission.
We like to summarize this belief in two simple words: "Pursue Excellence"
Pursue Excellence to us means that we strive daily to do all we can to provide our customers exceptional products and information to elevate them to be more confident, better looking, higher achieving men.
A GUIDE AND A HERO
CUSTOMER CENTRIC FOCUS
Have you ever noticed that in most great stories or movies there are typically two important elements?
A Guide and a Hero.
The guide is usually a form of mentor that comes along and helps develop the soon to be hero to realize their unfulfilled potential, so that the hero will ultimately win the day.
That is exactly our attitude at BRADOUR. Through our customer centric focus we believe "our story" is really about our customers being the hero. Everything we do is in pursuit of being the guide to elevate and help our customers self-improve and grow into men of greater confidence, charisma, and style.
WHAT SETS BRADOUR APART FROM OTHER BRANDS?
SKINCARE EXPLICITLY FORMULATED FOR MEN'S SKIN
Due to men having thicker, oilier skin and denser facial hair they have different skincare needs than women.
We've engineered our formula by using key ingredient dosages, so that the formula will be better asborbed through thicker skin to provide the best results possible for our male customers.
NO FRAGRANCES or ALCOHOL
Many brands add fragrances in their products to make up for a lack of quality ingredients. We reject using any fragrances in our skincare formulas for many reasons, but mainly because they are one of the leading causes of skin irration.
Alcohol harms your skin's protective surface, and depletes vital substances needed for healthy skin, and makes oiliness worse.
Ec0-Friendly Packaging
Feel good knowing that the packaging used in our products like glass and paper are recyclable.
We have and will continue to reduce the amount of packaging we use, while phasing out cellophane wrappers and transitioning away from plastic to recycled or recyclable materials.
PAST
Over two years ago, amid the challenging COVID-19 pandemic, our Founder, Bradley, faced a common frustration that many men eventually encounter: he was starting to looking older than his age due to the relentless march of time and the stresses of everyday life. As a successful, senior financial analyst with an affinity for extensive research, Bradley did what was in his nature and delved deep into researching a solution for his problem.
Countless hours were spent studying biology, skincare science, and and skincare formulations. Days and weekends sacrificed. All in the pursuit of knowledge and quality information.
After an almost year-long exploration he discovered that because of men’s thicker, oilier skin and denser facial hair they have much different skincare needs than women. Bradley quickly experienced firsthand after trying several skincare brands that there were limited quality options tailored for men.
Fueled by this frustration, Bradley embarked on a mission to do two things:
1) First, create exceptional skincare products tailored for men.
2) Build a brand that helped men develop greater confidence and provide inspiration to become better, more elite men.
Present
Our ingredients are meticulously sourced from around the world, rigorously tested, and then carefully produced by our expert formulators in our labs in sunny, southern Florida. Our commitment to natural ingredients ensures your skin receives the best care it deserves.
FUTURE
As we look to the future, our ultimate vision is to see that BRADOUR becomes an international brand that can share its message from our headquarters in Nashville, to all around the world. Our story is only just beginning, but if you’re someone that hates mediocrity like us and our values speak to you, we hope you embark on it with us…
CORE VALUES
This is where you tell your story as a founder. It’s the story of you, your mission, and how your brand brings your mission to life. Overlook it and you risk having a forgettable brand in a sea of products. Craft it carefully, and you can create a powerful narrative that touches and inspires people
OUR CORE VALUES
GROWTH
We believe in improving daily to become better versions of ourselves.
DRIVE
We believe finding a worthy passion, mission, or goal to strive for is a key element of a man's life.
EXCELLENCE
We believe pursuing excellence at all times in everything we do to provide the best customer experience imaginable.